Entenda qual a diferença entre lucro e faturamento

Se perguntássemos qual é a diferença entre receita, lucro e faturamento, você saberia a resposta?

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FATURAMENTO

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lucratividade =

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A margem de lucro mostra o percentual de receita que "sobra" após o cálculo de todos os custos e impostos.

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Mede quanto uma empresa ganha sobre suas vendas e, por isso, está diretamente ligada com aquela porcentagem que adicionamos aos custos totais para produzir um produto ou prestar um serviço.

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Ela deve estar “embutida” no preço de venda. E é por isso que o aumento no faturamento nem sempre reflete maior lucratividade.

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Quer mais controle sobre sua margem de lucros?

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MARGEM BRUTA

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A rentabilidade mede o retorno sobre o investimento

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Entenda qual a diferença entre lucro e faturamento

Se perguntássemos qual é a diferença entre receita, lucro e faturamento, você saberia a resposta?

FATURAMENTO

FATURAMENTO

Soma das notas fiscais de vendas e serviços

RECEITA

RECEITA

Todos os ganhos da empresa

LUCRO

LUCRO

Entradas - Saídas

lucratividade =

Já a lucratividade é:

(Lucro Líquido / Faturamento) x 100

A margem de lucro mostra o percentual de receita que "sobra" após o cálculo de todos os custos e impostos.

e a margem de lucro?

e a margem de lucro?

Mede quanto uma empresa ganha sobre suas vendas e, por isso, está diretamente ligada com aquela porcentagem que adicionamos aos custos totais para produzir um produto ou prestar um serviço.

Ela deve estar “embutida” no preço de venda. E é por isso que o aumento no faturamento nem sempre reflete maior lucratividade.

Quer mais controle sobre sua margem de lucros?

MARGEM BRUTA

Atenção para os 2 tipos de margem a serem calculados:

MARGEM BRUTA = (Receita – Deduções – Custos Diretos Variáveis) x 100

MARGEM LÍQUIDA

MARGEM LÍQUIDA = (Receita – Deduções – Custos Diretos Variáveis – Custos Indiretos) x 100

A rentabilidade mede o retorno sobre o investimento

RENTABILIDADE = (Lucro Líquido / Investimentos) x 100

E para descobrir a rentabilidade por cliente:

E para descobrir a rentabilidade por cliente:

Melhore seus lucros com o planejamento de vendas

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